From JustLuxe content material companion iW Journal
Maurice Lacroix merges his ongoing position because the official timer of Mahindra Racing along with his eco-friendly Aikon #tide assortment to launch Aikon #tide Mahindra.
The brand new Maurice Lacroix Aikon #tide Mahindra.
Like all Aikon #tide fashions, the brand new 40mm quartz watch is comprised of ocean-bound recycled plastic, however right here it is also dressed within the racing group’s crimson colours whereas displaying the Mahindra Racing brand and date on the textured black dial.
Maurice Lacroix colours the bezel in Mahindra Purple, a brilliant racing tone that contrasts properly with the black rubber strap with the Maurice Lacroix ‘M’ brand in crimson.
The watchmaker provides a second strap in crimson rubber with black particulars. And as all the time for this model, wearers can rapidly change straps with the Maurice Lacroix Simple Strap Change system, which requires no instruments.
Mahindra Racing is a founding group within the ABB FIA System E World Championship. The competitors group actively promotes EV know-how, which inserts properly with the Aikon #tide message of environmentally pleasant watchmaking.
As Maurice Lacroix notes, an Aikon #tide watch and its packaging require seventeen recycled plastic bottles, which implies seventeen fewer bottles polluting the ocean.